Big ideas start small.
Where we believe all great ideas start on a Paper Napkin.
Our mission is to empower nonprofits with groundbreaking digital fundraising strategies that foster meaningful connections and drive acquisition.
Unveiling a world where every digital interaction can blossom into a lasting relationship!
At Paper Napkin, we are not just an agency; we’re a catalyst for change. Our mission is to empower nonprofits with groundbreaking digital fundraising strategies that foster meaningful connections and drive acquisition. Our services are crafted for organizations that dare to make a difference! Oh, and did we mention how much you will love working with our team?
We build the tools we wish existed.
Because fundraising breaks the assumptions ad platforms are built on.
In a year when industry lead costs rose 21%, we cut cost per lead 12% while maintaining average raised for one of our US nonprofit clients.
Industry figure: WordStream 2025 Facebook Ads Benchmarks, US leads campaigns, April 2024 to June 2025. Client figure: 2024 to 2025.
Question everything.
Every “best practice” gets tested before we trust it.
For-profit discipline, nonprofit heart.
Performance-marketing rigor backed by years inside fundraising.
Test early, test often.
New platforms and formats get a real trial, not just a meeting about one.
Incessantly curious.
We never stop asking why.
The next big idea can still start on a Paper Napkin.
Book a callOver €460,000 raised in a single December challenge.
The challenge. Ad costs were rising across the sector, and Pieta needed its flagship winter challenge to keep growing and bring in new supporters.
What we did. We shaped the creative, ads and supporter journey around the people most likely to fundraise, then continually optimized budget toward the ads bringing in people who actually fundraised.
The result. 96% of fundraisers were taking part in a Pieta challenge for the first time.
“The Challenge would not have been such a success without Paper Napkin’s support.”
Mary-Liz Hurley, Pieta
Increase your impact today
Contact us for a free consultation and take the first step toward a powerful digital presence that drives real-world change.
One agency, many hats
Innovation
Always testing the next platform and format.
Challenges
Virtual challenges that turn supporters into fundraisers.
Stewardship
Turning first-time supporters into lifelong ones.
Events
Events filled with people who sign up and fundraise.
Donations
Direct-giving campaigns aimed at people ready to give.
Consulting
Our know-how, working alongside your team.
We’re a badged Meta Business Partner. Meta has reviewed our work and expertise, so you don’t have to take our word for it.